Being on Twitter and updating your Tweets is not enough. There are thousands of potential customers or even business contacts on Twitter, and you need to truly understand how to maximise the time you spend on Twitter so that it is an effective marketing tool for your business.
When looking at followers, return on investment and social media success, it’s clear to see that popstar Lady Gaga is a winner. Some musicians and businesses dream of having that level of success. But is it that Lady Gaga is doing something truly different with social media?