There are no short-cuts with online marketing, despite what some “experts” might say. Building an engaged audience, which should eventually lead to more sales, takes time, effort and patience.
When the Global Financial Crisis hit, Suzy Trotta, a real estate agent in Knoxville, Tennessee, USA, knew the recovering period would be very long and her business as she knew it would not be able to continue. The buyers just weren’t there any more. So she had an idea – to start a blog…
On the 30th of March 2012, all Facebook Pages, which many businesses use to engage their customers and fans, will be switching over to the new Timeline. This is the same style of timeline used now in personal profiles.
What does this mean for your business?
One of the biggest trends in 2011, was for business pages to gather “fans”. These are people who click “Like” on a particular Facebook business page. There has been ongoing debate about whether the quantity of fans really means more income for the business, and this leads to discussions on what is the short and long term value of having a fan.