Marketers are constantly reminded of the power of a brand. First “Gap” thought they would try a new logo, and it was a harsh lesson indeed. Now Starbuck, in their attempt to evolve their brand and company into the future, have redesigned their current very popular logo. After they print millions of coffee cups and merchandise, will they plummet into Gap’s gap?
Your business will develop a “brand” whether you plan to or not. Your company name will bring thoughts, feelings and impressions into your customers’ minds – consciously or subconsciously. Do you have a brand strategy, so that YOU control what clients think of your brand?
2010 has been an amazing year, and blogging has really come into it’s own. According to BlogPulse, there are now 152 million blogs on the internet, up from 126 million in 2009, which is a 20% increase in just one year. It has never be easier than any time in history, to step up, and express your knowledge, experience and opinions. I learned a lot about blogging in 2010, and I found some great people to follow.
If you’re working from an existing marketing plan, or developing a new one, it is very important to review and set your business marketing goals for the coming year. You may be used to setting New Year’s resolutions for your personal life, but now maybe it’s time to set some marketing resolutions for your business too.
So you’ve decided to move forward, join the Web 2.0 revolution, and start a business blog. Business blogging is a marketing tool that has so many benefits, and no disadvantages, that every business should have no excuses for starting one. Ok, maybe your brochure or static website needs a facelift so the blog can be incorporated… But if you make the effort to move your marketing into the future, you will find your efforts are 100% worth it.