When starting a new business or updating your Marketing Plan, you may not have all the information at hand that you need. When you are defining and categorising your ideal target market, you may need to conduct some further research. There are many different methods for carrying out market research, but a very effective one is to do a poll or survey.
There is no denying that the growth of ownership of mobile phones is still continuing around the world. There are stats around saying there could be 40% growth of users in 2010. Also all kinds of data is emerging at the moment about the rise of the Smartphone too, which are mobile phones with advanced computing ability and connectivity (iPhone, Android, Blackberry).
I thought this might be a question that is a little too obvious to ask, but since we are in the marketing business, I thought it best to define the definition that we use. Even though marketing has been around for 100 years, and become very mainstream over the past 10 years, there is still a lot of misconception about the true meaning.
Social media planning and strategy is a fairly new section for most small businesses in their marketing plan. It was only a few years ago that businesses were adding an “online” section to their marketing plan, and adding sub-categories like “website” and “banner ads”.
The type of font you choose to represent your business can make a powerful impression. There are millions of fonts available for Word processing software, and probably a few more across the world wide web. Normally, I advise in branding your business, that you choose just one company font, for all staff members to use in correspondence with clients.