The core of any business, is generating leads, which hopefully then will convert to paying customers. To generate leads, you really just need to get the features and benefits of your products or services in front of your target market in the best possible light.
The Gold Coast is home to more than 43,000 small businesses. This number is expected to increase as the Gold Coast continues to be one of the fastest growing regions in Australia. As a small business it is important to keep up-to-date with the latest news, events and general activities.
A Book Review
So what does energy have to do with business and marketing? You may be surprised to hear my answer – “Everything!”
A Book Review –
I knew of Simon Sinek before I read the book. Through social media I found a link to a great video on TED (see below). The video was very inspiring, and I knew a book was on the way, so once I saw it on the shelves I was keen to read it.
The subline of the book is “How Great Leaders Inspire Everyone to Take Action”. And he sticks to this point throughout the book.
Your business will develop a “brand” whether you plan to or not. Your company name will bring thoughts, feelings and impressions into your customers’ minds – consciously or subconsciously. Do you have a brand strategy, so that YOU control what clients think of your brand?