If you know it’s time to step up your marketing to a new level, you have a few options. You can learn about marketing yourself, hire a marketing manager or coordinator, or use the outside services of a marketing consultant. In most cases, hiring a marketing consultant is the better option, and here’s why:
Aged Care Consultant Kristine Fletcher-Wode and Registered Nurse Ann Bingham, have launched the re-design of Complete Aged Care with a new logo, and a new website to promote their face-to-face placement services, and also lead a community of experts assisting carers and family members of elderly loved ones.
One of the biggest trends in 2011, was for business pages to gather “fans”. These are people who click “Like” on a particular Facebook business page. There has been ongoing debate about whether the quantity of fans really means more income for the business, and this leads to discussions on what is the short and long term value of having a fan.