It is very easy to get caught up in your own business blog or website, writing blogs and building your readership. But sometimes it is a good idea to step out of your comfort zone, and share your experience and wisdom in the form of a “Guest Post”.
The most important tool for writing blogs, whether you are a small business owner or a dedicated blogger, is an excellent content management system. Being able to write your posts, publish them easily, integrate your social media, and upload images and video is the staple in the writing life of a blogger.
Email has been the traditional method for many people to get their latest news on their interests. But now times are changing, and the age of RSS is rising. With so many tools for people to subscribe to and manage the RSS feeds they read, do you have a proper plan for the direction of your RSS?
Social media planning and strategy is a fairly new section for most small businesses in their marketing plan. It was only a few years ago that businesses were adding an “online” section to their marketing plan, and adding sub-categories like “website” and “banner ads”.