The Value of a Facebook Fan
One of the biggest trends in 2011, was for business pages to gather “fans”. These are people who click “Like” on a particular Facebook business page. There has been ongoing debate about whether the quantity of fans really means more income for the business, and this leads to discussions on what is the short and long term value of having a fan.
Five Social Media Don’ts
Social media has been around now for a few years, but despite all the books and blogs with helpful tips explaining to the newbies how to do it correctly, there are still many who get it wrong.
A Guide To Facebook Timelines
The next big change to our Facebook profiles is truly upon us. Yes Facebook is messing with us yet again, and this time it’s another change to our design of our profiles called – Facebook Timelines.
Understanding the Power of Twitter Facts and Figures
Twitter is up there with Facebook and LinkedIn as one of the most popular and powerful social networks on the web. Not just for micro-blogging, Twitter can be an amazing business and professional engagement tool.
Top Marketing Trends For 2012
Well it’s that time of the year again. To peer into the crystal ball and see what the future hold for marketing your business.
Which opportunities will bring the most leads in 2012? Which will push your business to new heights and sweep away those competitors? Let’s have a look at some forecasts on the web.
Google Plus Launches Pages for Business
Google Plus launched a few months ago as a potential rival for Facebook as a social network. Some businesses jumped straight on and set up profiles, only to find Google deleting them. Google then explained that pages specifically for businesses and brands was in the works! So this was an expected move by Google Plus, and many said this would happen by November/ December 2011. And now they have arrived!
Can Social Commerce Work for Brands and Fans?
Social media is now presents biggest opportunity in all small business marketing plans. But the main thing business owners are struggling with, is how to use social media to sell stuff. This is a very fine line, since social media has traditionally been a helping, discussing and suggesting platform. Can it really be used to sell?
Facebook Offers Award for Creativity
In a move to push agencies and brands creativity to the limit, Facebook Studio has launched an Award which will be determined by a very “social” criteria.
Are Your Details Being Used in LinkedIn Ads?
I came across a great tip today from our LinkedIn AM Group Member – Lynn Ruby, who was kind enough to point out a recent change in LinkedIn’s Privacy Policy that effects EVERYBODY.
The Real Cost of Social Media
Social Media is truly becoming the possible magic solution “it” phrase for small business online marketing. Unfortunately there is a lot of mis-information around about what the real cost of social media is. And still some businesses think of social media as FREE….
