A Book Review
Social Media is quickly becoming the new marketing tool for generating real and ongoing business in today’s uncertain economic world. So this new “Idiot’s Guide” by Jennifer Abernethy couldn’t have come at a better time.
Before I embark on this self deprecating journey of challenging the way many in the SEO space confuse the general public, I should make a couple of admissions… Firstly, I am by no means qualified to write this, and secondly, I accept crucifixion!
So you’ve decided to move forward, join the Web 2.0 revolution, and start a business blog. Business blogging is a marketing tool that has so many benefits, and no disadvantages, that every business should have no excuses for starting one. Ok, maybe your brochure or static website needs a facelift so the blog can be incorporated… But if you make the effort to move your marketing into the future, you will find your efforts are 100% worth it.
I have been reflecting recently on the long standing customer “loyalty cards”, which are very popular in cafes, coffee shops and ice-cream bars. These were developed many years ago, as a promotional tool for businesses, to encourage “loyalty” or “repeat” business.
In today’s competitive property market, real estate agencies need every advantage they can get. And with masses of the population continuing to move onto the internet, and mobile browsers, for their property and agency searching needs, there is a huge opportunity for agencies to embrace this technology and gain the edge through their business website.
It’s fascinating that something as small as a business card can have such a large impact on the success of a company. Many times, a business card is a potential customer’s first impression of a company. Unfortunately, a poor first impression can rarely be corrected. This is why it’s important for business owners to carefully choose an effective and memorable business card, in order to promote their success.