Fiona McEachran
I'm a Branding and Marketing Coach, as well as a speaker and author of www.webbrandingcoach.com. Doing my part to help businesses with manage their online marketing branding, strategy and campaigns.
Screw Business As Usual
A Book Review
Richard Branson is an entrepreneur that needs no introduction. And his latest book follows in his tradition of keeping book titles that know how to get attention. Just think back to “Losing my Virginity” and “Screw It Let’s Do It”.
Aged Care Placement Specialists Launch Community Website
Aged Care Consultant Kristine Fletcher-Wode and Registered Nurse Ann Bingham, have launched the re-design of Complete Aged Care with a new logo, and a new website to promote their face-to-face placement services, and also lead a community of experts assisting carers and family members of elderly loved ones.
The Value of a Facebook Fan
One of the biggest trends in 2011, was for business pages to gather “fans”. These are people who click “Like” on a particular Facebook business page. There has been ongoing debate about whether the quantity of fans really means more income for the business, and this leads to discussions on what is the short and long term value of having a fan.
A Guide To Facebook Timelines
The next big change to our Facebook profiles is truly upon us. Yes Facebook is messing with us yet again, and this time it’s another change to our design of our profiles called – Facebook Timelines.
Understanding the Power of Twitter Facts and Figures
Twitter is up there with Facebook and LinkedIn as one of the most popular and powerful social networks on the web. Not just for micro-blogging, Twitter can be an amazing business and professional engagement tool.
Marketing A Unique Weight Loss Product
Anyone in the marketing industry will know how competitive the term “Weight Loss” can be. There are millions of businesses and products trying to get their piece of a multi-billion dollar industry. So when a Gold Coast business came up with such a simple idea – if you want to lose weight then eat less – they then created the best tools to help – a dinner plate and a manual.
Gold Coast Business Websites To Bookmark
The Gold Coast is home to more than 43,000 small businesses. This number is expected to increase as the Gold Coast continues to be one of the fastest growing regions in Australia. As a small business it is important to keep up-to-date with the latest news, events and general activities.
Top Marketing Trends For 2012
Well it’s that time of the year again. To peer into the crystal ball and see what the future hold for marketing your business.
Which opportunities will bring the most leads in 2012? Which will push your business to new heights and sweep away those competitors? Let’s have a look at some forecasts on the web.
Seth Godin is a Liar
Well, no, not really. He is more of a really good storyteller.
And that is the premise behind his book that I read – All Marketers Are Liars.
Defining Your Business Vision And Mission Statements
Your business vision and mission is paramount to the future growth and success of your business – no matter the size. The vision and mission not only guides the course of the business and its employees, it also is paramount in marketing your brand to your customers. And assisting to describe why you are different to your competitors.
