Converting leads into customers is a very important marketing goal for businesses. I found this excellent infographic displaying 10 ways businesses can convert more customers using psychology.
Just to summarise, here are the 10 ways:
- Help Customers Break Through “Action Paralysis” by Setting Minimums
- Embrace the Power of Labels
- Understand the 3 Types of Buyers
- Highlight Strengths by Admitting Shortcomings
- Use Urgency the Smart Way
- Make Their Brain Light Up Instantly
- Make an Enemy
- Stand for Something
- Devil’s Advocate
- Keep Em on Their Toes
At the end of the day, the better you know your customers, the better you can help them by providing what they want and need. Using “Personas” can also be a great way of doing this.
How well do you know your customers?