A Book Review
Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More…
I really enjoyed many parts of this book, so authors Kipp Bodnar from Hubspot and Jeffrey L Cohen from Radian6 have done a good job.
However, I started shaking my head through the first chapter – Why B2B is Better at Social Media than B2C, as I didn’t feel their arguments matched my experience. I think both B2B AND B2C are equally good for using social media.
But once I moved on to further chapters, I found myself really getting into how they manage social media lead generation and return on investment for business.
The book felt a little bit too heavy on the text, and wasn’t very easy to read in places. They definitely got a bit repetitive and shared irrelevant, chatty detail, that I really wish they’d left out. I’m not sure if they are targeting beginners with this book. I would recommend this book to people who have some experience with social media and want to take it seriously and track their time and money investment.
I have read sooooooo many books on Social Media marketing, and this is the first book that “sat well” with me. I highly recommend it, especially their section on calculating return on investment.
It’s a shame that so many businesses still don’t understand that social media is a marketing tool, like any other, and needs to be treated as such and tracked. Hopefully this book is an extra nudge in the right direction, bringing attention to leads and revenue generated from social media.
Table of Contents
1. The Fundamentals of Social Media Lead Generation
- Why B2B is Better at Social Media than B2C
- Five-Step Social Media Lead Generation Process
- Yes, Chapter 3 in a Social Media Book Is about Search (It’s That Important!)
- How to Close the Loop of Social Media ROI
- Reach: More Is Always Better
2. Social Media Lead Generation In Action
- Creating Ebooks and Webinars That Prospects Love
- Why You Are Already a Business Blogging Expert
- Become a LinkedIn Lead Generation Superstar
- Twitter: Leads in 140 Characters
- Maximising Facebook Lead Generation through Engagement
- Email is Social
3. Taking Social Media Generation to the Next Level
- Stop Preparing for the Mobile Web; It’s Here
- Making Trade Shows Social
- Run a B2B Social Media Marketing Team Like a Start-Up
- 10 B2B Social Media Roadblocks
- The Best Time Ever!
Have you read this book? I welcome your thoughts and feedback.
Thanks, good review. Edward Smith.
Twitter: fionamceachran
July 9, 2012 at 1:02 pm | Permalink
Thanks Edward. Have you had a chance to read the book?
Thanks very much for writing a review about this book Fiona! It definitely helps new marketing practitioners like me informed about the many different useful materials available about this topic. I would love to discover more about social media and marketing. Do you have any other recommendable titles? Thanks again!
Twitter: fionamceachran
July 9, 2012 at 1:04 pm | Permalink
Hi Ann
Thanks for your comment, I’ve read a lot of social media marketing books, but so far this is the only one that I like. I’m also reading “Social Media Marketing An Hour a Day” but this book is very complex and a little too heavy for most readers, so I won’t be recommending it.
After you’ve read this book, I’d love to know what you think…..
Thanks actually, using social media for advertising is fantastic.
Twitter: fionamceachran
July 9, 2012 at 1:06 pm | Permalink
Hi Chapman, Thanks for your comment. Actually you have to be very careful using social media for advertising. It needs to be done in the right avenues with special care, and I like how this is addressed in this book. The most important aspect of social media, is its ability to engage, and create a better experience for users. That’s what makes it so powerful…
If you read this book, I’d love to hear your thoughts….
wow, this has really helped me thanks, im a newbie so need all the help i can get, this book is awesome, a must for every blogger i think. you´re right too about Mobile Web, its here upon us now…excellent
Social Media is sooooo great for advertising, you can reach soooo many people in an instant, great book review by the way, it’l help a lot of newbies out there!
Love your review about this book . Is a must for all new marketing practitioners to keep them informed about the many different useful materials available on this subject.
Great review…I will surely check out this book. Yeah, I really wish more businesses understood the social media, but they are coming around.
Lorie´s last [type] ..How Telemedicine Works – From House Calls to Video Conference Calls
Am inspired by your review about this book .Being understand SEO and using it correctly to help you is a must for all bloggers.Engaging with others isn’t as simplea s it may first seem in this business.