If you know it’s time to step up your marketing to a new level, you have a few options. You can learn about marketing yourself, hire a marketing manager or coordinator, or use the outside services of a marketing consultant. In most cases, hiring a marketing consultant is the better option, and here’s why:
A New Point Of View
An outsourced marketing consultant has a way of looking at things that you may not have thought of before. If they have experiences working with multiple businesses, they have a larger range of knowledge of what works and what doesn’t work when it comes to setting and achieving your marketing goals.
Also as their marketing work is outside of your company, they are more open to new innovations and ideas that produce results for other businesses. And these could be modified to boost your business.
No Need For Benefits
Any employer knows that hiring an internal staff member can be quite costly. Once you’ve paid the recruiter, and then spent time and money training them in your business, you then need to provide working space and equipment – a PC and a phone. Then, in addition to their salary, there are taxes and benefits to pay – superannuation, sick pay, holiday pay, and possibly severance pay. The expenses can really add up.
But if you use the services of a Marketing Consultant, you either have the fixed hourly rate, fixed travelling expenses, or a fixed project rate. Also Marketing Consultant’s tend to be more outcome-focussed.
A Resource Gold Mine
Dealing in so many industries with so much experience with marketing tools and resources, a Marketing Consultant can be viewed more as a solution provider. There is a good chance they have access to all the right service providers for your marketing needs, including graphic and web designers, PR agencies, as well as online marketing experts in SEO (search engine optimisation) or PR experts.
Have you used the services of a Marketing Consultant before? Feel free to share your experience below.