Well, no, not really. He is more of a really good storyteller. And that is the premise behind his book that I read – All Marketers Are Liars.
If you are a marketer, you will know exactly who Seth Godin is. He has been sharing his strange and unorthodox ideas on marketing for quite a while now, and you get a strong sense of his personality and beliefs if you spend any time in any of his seven existing books.
“All Marketers Are Liars” is a great title, and it built automatic intrigue in me when I picked up the book. I knew it was going to be a bit quirky, but I also hoped it contained a great message. And luckily it did!
I’ve had a bad run of books lately, and it was nice to find a book I actually enjoyed and learned something from. Like most books, my eyes did glaze over towards the end, as it struggled to hold my attention in the last few pages. But that aside, the first 3/4 was great.
Here’s a peak at the Contents:
- Got Marketing?
- Step 1: Their Worldview and Frames Got There Before You Did
- Step 2: People Notice Only the New and then Make a Guess
- Step 3: First Impressions Start the Story
- Step 4: Great Marketers Tell Stories We Believe
- Examples: Stories Framed Around Worldviews
- Important Aside: Fibs and Frauds
- Step 5: Marketers With Authenticity Thrive
- Competing in a Lying World
- Remarkable? The Cow has Not Left The Building
- Bonus Part 1: Master Storytellers and Those Who Are Still Trying
- Bonus Part 2: Advanced Riffs
The book is packed with examples, and I’m sure an American audience will probably get slightly more from the book than others. This is due to the regular references to US politicians, that other nationalities may not know so intimately.
Despite this, the message is not lost, and the distinctions between what lead to marketing success and what leads to imminent marketing failure are quite clear.
So I give Seth a thumbs up for this one.
Have you read All Marketers Are Liars? Are you a Seth Godin fan? Feel free to share your thoughts and feelings by commenting below.