In a move to push agencies and brands creativity to the limit, Facebook Studio has launched an Award which will be determined by a very “social” criteria.
As Facebook business iframes page themes are popping up, and more and more people are trying to “sell” on Facebook, this might seem like a good idea to put the emphasis back on the social and sharing aspect that Facebook was created for. Of course, they also want you to make full use of Facebook’s internal resources, and keep users within Facebook as much as possible.
Here is the judging criteria, straight from Facebook Studio:
- Is the campaign social? Are people and social interactions at the core of the idea? Does it motivate people to share?
- Does it make full use of Facebook marketing products? Does the campaign take advantage of Facebook’s full potential?
- Does it integrate with other media? Is the Facebook idea part of a larger multimedia campaign?
- Does it scale? Is it easy for people to interact with and share your content?
The deadline for this years submissions is 31 December 2011, with the judging taking place in January 2012, overseen by a mix of industry leaders from both agencies and brands.
In theory, the award is designed to drive marketing innovation. In practice, well, maybe it will.
What do you think?
Twitter: ExtremeJohn
October 23, 2011 at 3:38 am | Permalink
This award can open a great opportunity for those creative entrepreneurs. This way, agencies and brands can be motivated and encouraged to join and share their creativity to others. This can also be a guide to a bright future with in the marketing field in business.
Extreme John´s last [type] ..Weekly Link Dump 52: The Occupy Wall Street Campaign