Social Networking sites like Facebook and LinkedIn are changing. Well, if you are using these sites you will have noticed that they are changing on a near-weekly basis. It’s tough keeping up with these changes, unless you’re in the industry or it’s your full-time job or obsession to live and breathe social media.
The most recent trend, that affects independent professionals, bloggers and freelancers, is the upgraded changes to improve privacy in these networks and reduce spamming.
But herein lies the problem…
If you have a “personal” profile Facebook page that you use for business, or you are promoting your personal LinkedIn profile for business, these changes REALLY affect you.
If you have a button or link on your blog or website that says “Be my friend on Facebook“, now, unless the person clicking is connected to you in some way, they CANNOT even send you a request to become friends on Facebook. And they usually see a locked down version of your personal profile.
This is really bad, as it’s like inviting someone to your house, but not even having a doorbell or front door, so that you can let them in.
It’s the same problem if you have 5,000 friends. This is the limit Facebook sets for friends, so it’s really bad if you’re inviting people to become your friend, and they cannot!
If you have a similar link or button, pointing them to your LinkedIn profile, and you would like to connect with people and professionals on LinkedIn, once they get to your profile, unless you “share a group” or are connected through another connection, or they know your personal email address, the hit a connection brick wall.
The overall effect of offering your profiles for networking and sharing, becomes a closed door for new connections and opportunities.
Treat yourself as a business.
- Set up yourself as a Business Page. Then people can follow you and you can interact with people.
- If you’re not comfortable being set up as a business page, then start your own group on Facebook, and promote that link instead of your personal profile link.
LinkedIn is a bit different and there are few solutions here:
- The first solution would be to join Groups on LinkedIn relevant to your customers and your profession. This would then make it easier for your followers to connect to you.
- Be active in connecting with similar professionals, and also people you know, including your customers to open up your profile and access.
- Set up your own group on LinkedIn, based on the topic in which you are an expert. Then instead of directing followers from your blog or website to your personal profile, you can just forward them to your group. And if they look like a valuable contact, you can then use your group to connect to them personally.
What do you think?
Are Facebook’s and LinkedIn’s changes working for you or against you? Are you using social media networks as well as you can to connect with your peers and your followers?
Feel free to share your thoughts below…