Guest Post by Catherine Taylor
There is a great hype nowadays about using social media platforms to forward your business. Every entrepreneur is talking about it. Businesses are getting online, launching blogs, creating Facebook pages and joining Twitter to get closer to every kind of customer. Getting attention and working with customers is a great experience for any business. You may also be thinking about plunging into social media deep waters to enjoy the benefits.
Have you ever thought about which social media is right for your business?
Majority of the businesses do not analyze this question before going for social media platforms like blogs, Facebook and Twitter. What is the best way for a business to decide which social media platform is suitable for it? I would suggest every businessman to locate his prospective clients/customers first and then understand the convenient mode of communication with them. It is necessary because if you are going to launch your business profile on Twitter (a brilliant idea for business!) but your customers do not use it then it seems like waste of time. Your customers may be interested in blogs or Facebook.
It needs a little bit research to determine what your customers want, but the results will be great when you know what your customers’ are saying. Right now in the arena of social media, we end up with so many options such as Twitter, Flickr, Facebook and hundreds of social websites that leave us daunted in choosing the right one. It is because every business needs are entirely different from the others and you can not give proper attention to all mediums. Let’s review different social media websites and then find out which one is suitable for your business demands.
One of the largest social media platforms (mostly used for business) with 180 million visitors per month and around 40 to 50 million tweets per day. Business key persons know that a lot of energy, time and zeal is required to successfully deal with a Twitter account and to get customers from there. You will have to be interactive in a personalized way and then convey your message to them within 140 characters.
You must have a sharp eye to know who is talking about your offerings and in which way. Retweets and “Followers of Following” are the best things to connect with customers in a personalized way and to ensure optimization.
Another famous and widespread social media that is quite relevant in social networking is Facebook. Majority of people consider it a suitable medium for business marketing and I believe it plays a vital role in making your business more visible and taking your brand awareness to the next level. But they do not utilize it properly to get the most out of it.
When people become your company page “fan” then without even peeping into your account daily, they get your updates, events and news on their Facebook wall. Through this, they can easily share your business news with their friends and turn them into your prospective clients indirectly. All that you need is to be active and relevant with lively images and content.
Blogging is a “true base” for present social networking. Blogs are something personal that adds soul to your business promotion where you can easily describe your business and offerings the way you want to express. You can educate others the way you want, market your product and integrate with famous social bookmarking websites like Delicious, Digg and StumbleUpon.
You don’t have to be as regular with updates, like on Twitter and Facebook, as long as you update it with regular intervals. It is quite an interactive and effective way to create links with other websites and to know clients’ comments that can be very helpful in promoting your business. The only drawback of blogging is that you can influence your readers but you can’t restrict anyone to share what they think about your company.
These are not all the social media platforms available, but these are the ones that are “hot” and in demand today. Take advantage of these available platforms right now before it is too late. Allocate your time and energies in the right direction and take advantage what is being offered to you today.