Social media planning and strategy is a fairly new section for most small businesses in their marketing plan. It was only a few years ago that businesses were adding an “online” section to their marketing plan, and adding sub-categories like “website” and “banner ads”.
Well times have truly changed. Web 2.0 and two-way interaction online, combined with inexpensive publishing avenues has spawned a new industry. What has been created, is a new, faster and much more interactive way to connect and keep in touch with your clients and potential customers as well. And now every business has no choice but to embrace…. Social Media.
What exactly is Social Media?
Basically, Social Media is based on the Internet and comprises various media for social interaction:
- Photo Sharing
- Video Sharing
- Reviews and Ratings
- Social Bookmarking
Social Media has quickly grown from basic blogging, to micro-blogging (Twitter), to sharing your favourite blogs, websites, videos and photos with your friends and contacts through a variety of mediums and networks. These changes have affected the way businesses should utilise social media and interact on the popular networks. And the best way businesses can manage these changes, is to create a plan.
However, when compiling the social media plan, businesses are struggling with the concept that social media has no finish line. What this means is the social media implementation and management is never complete. There is never a time when you can say “phew… I’m glad I’ve finally finished that social media stuff in the marketing plan”.
Social Media needs to be an integral part of your marketing strategy as long as you are in business, and needs to be managed with a long term vision. Unfortunately, there are no shortcuts to develop an online profile of an “Influencer” in the Social Media sphere. Only time and consistency will ensure a great online reputation.
Does your business have a Social Media Plan? Feel free to comment below.
Coming soon – Part 2: Tips for Making the Most of Social Media