A lot of small businesses which are involved in social media and social networking, have already discovered the marketing benefits of having their own Facebook Business Page. It has been a great way to get your friends and family to support you, and also your current and potential customers to keep in touch with your latest wall posts and activities.
Facebook has always encouraged the development of add-on applications to extend the features and layout and interactivity for users. And businesses have a real opportunity to turn their Facebook Business Page into a marketing-machine with correctly represented branding and tailoring.
You many consider some customisation of your Facebook page, with a little help of the following apps:
NetworkedBlogs brings your blog to Facebook and allows you to promote it to your followers and the Facebook community. I’m a big fan of this app, as I find it a great community to support other bloggers.
RSS Graffiti allows you to publish multiple RSS/ATOM feeds on the walls of your Facebook Profile, Facebook Fan Pages & Facebook Groups. I much prefer this to RSS Social.
I Endorse is a Facebook application that allows you to collect endorsements for the purpose of building your business relationships and reputation whether you provide a product, service, or just want to have fun. There is also a section for users to browse all the business categories to help them find products and services.
Promotions for Fan Pages is a Facebook verified application for companies and agencies to run branded interactive promotions on Facebook Fan Pages. Promotion formats include: sweepstakes, contests, coupon giveaways, special deals and more…
Create your own FAQs (Frequently Asked Questions) Tab for your Business Page. Easy interface allowing you to insert which questions you want to ask, and then a space to submit the answers. Very simple for your followers to use.
Social Media Integration Tabs (minus the creators branding). Apps include Flickr, Blog, Twitter, Portfolio, YouTube, Smugmug, and Music. They are currently free for Personal profiles, or $10 each per year for Business Pages.
Viddler is a creative web application that lets you upload, enhance, and share digital video quickly and easily inside your web browser. On Facebook, you can share your Viddler videos and you can also upload or record brand new videos to send to all your friends and followers.
Syncronise your own business You Tube Channel with your Facebook Business Page. There is a US$4.99 monthly subscription fee.
Involver’s platform powers over 30 applications built specifically for engaging audiences through Facebook, the iPhone, Twitter, and other social media channels. They have a range of Free, Pro and Premium Applications. Free Applications include RSS Feed, YouTube Channel, Photo Gallery, Slides, Promotion Gallery, Twitter, Flickr, File Sharing, and PDFs.
Chat rooms for people with similar interests to chat with each other. Add a chat room to your Facebook Business Page or Profile and host chat parties and events.
Vpype Live Broadcaster allows anyone to broadcast live interactive shows to the millions of users on Facebook. The application can be added to your Profile or Business Page so you can share your shows with friends and fans.
If you have a SlideShare.net account, you can import your existing presentations into Facebook. If you don’t have one, signup for it from Facebook to share your presentations worldwide and get more views/traffic.
SlideShare is present on both Linkedin & Facebook, and you can easily sync both these accounts with SlideShare. Upload to any one- SlideShare, Facebook or LinkedIn and it will shows up instantly on all three.
YouTube Video Box is the best way to share your favourite YouTube videos on Facebook. Quickly find videos with our integrated search, show off your favourite videos on their very own profile tab, import your favourite videos from an existing YouTube.com account and much more! We make it easy to share the videos you love with your followers and friends.
The Visa Business Network is a networking site that brings together small business owners to move their businesses forward through today’s challenges and achieve their goals and dreams.
LinkUp’s Facebook app allows companies to publish jobs from their company website to their company’s Facebook page or their company Business page. Current versions include a free and premium version.
By publishing your event to your Facebook Business Page, you’ll give your Facebook followers and their friends the opportunity to see, but more importantly, buy tickets to your event! It’s a quick, easy and very effective way to bring more attendees to your event.
Launch a professional-grade storefront on your Facebook page with Payvment’s Facebook e-commerce solution. Payvment’s Facebook app gives you everything you need including a full-featured admin area built directly into Facebook to manage your storefront, products and sales. Plus, when you launch your Facebook store, your products can be discovered across every storefront on Facebook.
Currently it’s FREE. Payvment does not charge anything nor take any cut of your sales revenue.
The MailChimp application will allow you to link your Facebook Profile and Fan Pages with your MailChimp account. Once installed, you can select lists to be displayed on Profile tabs in either location. Additionally, when you send Campaigns from MailChimp, you can choose to have them auto-posted to your Profile or Business Page wall.
Display your real estate listings and solds on your profile and/or Business pages. Automatically create a web page / flyer for each listing, allows you to publish listings to your wall, and makes it easy to share your real estate activity with your fans, friends, buyers, and sellers. Social media made simple for the Realtor or real estate agent that wants a quick and easy way to grow their business via social networking.
Easypromos is an application to add promotions to your Facebook page. Main features allow you to manage and customize your own promos, increase your number of fans by offering exclusive promos, and generate excel lists with inscriptions.
Easypromos works for any Facebook page: companies, organizations and corporations – bars, restaurants, clubs and discos, artists, bands, public figures, etc… The first promo is free, and then the cost is $15 per promotion.
Have you tried these apps? Or can you recommend any others?