I know from my experience, that many small businesses have very high expectations as to what will happen after they launch their first website. They think that people will FIND their site straight away, and be busting to use their products or services.
This can also be related to a website plan and budget, where small businesses set a budget for setting up, developing and designing their website, but do not take into account what happens after the launch, in regards to the ongoing work and promotion that is required to build a strong online presence.
Small business owners need to understand that the real website work begins AFTER the launch, not before. The web designer’s job is to create a functional and SEO friendly website, but as soon as this process is finished, the weight and responsibility falls back on the small business.
Suggestions for Post-website Launch
- Hire an SEO Expert
There is so much that needs to be done to build a website’s online ranking, and an SEO Expert can help with this. The website needs to be submitted to the main search engines (Google, Yahoo, and Bing), all the keywords need to be set up, and link-building is another important consideration. You should have a monthly budget to cover help with your SEO, as this is always an ongoing process.
The web is all about having the right content. By writing blogs and articles on your website on a regular basis you can build a target audience of followers, that are interested in your company’s topics, products or services. Copywriting is great for your SEO as well, through guest posting, and writing for other Ezines, you can build links from other websites. This also positions your business as an expert in the topic area.
- Social Media
Social Media is a popular topic that everybody is talking about. After your website is set up, you should also have a Facebook page, a You Tube Channel, and a Twitter account to start with. This is because these are very popular online networking communities where people discuss issues and feedback, which can be directly related to your business. But Social Media takes a lot of time and energy, and is a long term process, which can create amazing long term results.
When you plan to have a website for your business, apart from the cost for design and developing, you should also have a budget for your website marketing and management.