Following on from Part 4 (Pat Mesiti), here is Part 5: Jennie Armato

I had never heard of Jennie before, but I was very interested to hear her talk on Social Media Success.  Jennie refers to herself as the World Expert Internet Marketer, and the “Godmother of Internet Business”, which are pretty big claims, so I was intrigued.  Jennie has been dealing on the Internet since 1996, and has her fair share of ups and downs.

Her fortune is currently being made through Internet marketing, and she is also an author and a speaker.

Her Talk: The New Economy Entrepreneur.  Jennie is a very clear speaker, who paces herself, and delivers a comforting amount of energy.  She is direct, and focuses on her topic very well – the future of business on the web.

Jennie explained how she leverages herself, using other people’s content, to build her own profile, which is a great idea, and I guess something I have been accidently doing myself.  In a way, it’s a different view of working WITH people, rather than struggling along on your own.

She went into a few details of how businesses should be using the internet today, not just with Search Engines, but with Social Engines and Spender Engines.  And how building trust on the web today is more important than ever, and will be a very high considering moving into the New Economy.

Jennie offered her social media success blueprint, and discussed some methods and applications making a difference to her business.

Her pitch at the end was quite disappointing, but she was an enjoyable and authentic speaker, who I wouldn’t mind seeing again.

Score: 7/10

Marketing View:
As a self-proclaimed marketing expert, Jennie is clearly considerate of her overall marketing image.  She seems like a person with many layers, from bubbly and enthusiastic, to quiet and pensive.  Her marketing though, seems to be aiming for outgoing and enthusiastic.  Her marketing seems to focus only online, due to her field, and she is passionate about really engaging with others on the internet, probably more than any other speaker I have seen.  Her website is also “red”, which shows passion, life and vitality, and she also uses shades of “grey”, showing practicality and it is a lot softer than black, and definitely breaks up the white. Her web design is a little old-school/ 90s, but it is effective enough.

Coming last, but not least, part 6 Pete Godfrey